The total amount of Naira that Nigerians spend for bottled water is an astounding amount of money.  The facts are there before you … the minimum amount for a small sized bottle of (often low-standard water) is N50 … while the big bottle sells for N150 … refilled 5 gallon bottles for water coolers cost around N300 … with a population of more than one hundred thirty million people, the business potential is huge… water is available … but what is the customer’s level of certainty regarding water purity?

 
A PSWU Water Store offers a customer the opportunity to refill and recap bottles for coolers at a reduced cost; and with water guaranteed to be the purest available in the market … refilled in a secure environment.

While individuals may have various reasons for buying bottled water, there are cheaper ways of drinking healthy water without depleting your wallet … Pure & Secure Water USA offers the equipment and/or the Pure Water turnkey Water Store solution to address the Nigerian water consumer’s desire to save money … and maintain a healthy lifestyle.

The global bottled water market advanced by 6% in 2007, with bottled water volumes reaching 206 billion liters in that year.  With a 7.9% compound annual growth rate (CAGR) in the years 2002 to 2007, bottled water clearly remains a soft drink force to be reckoned with.  Africa achieved 14% growth bottled water volumes … with Nigeria and South Africa leading the charge.

Although the bottled water market in Nigeria has been entered by a few players, the ability to gain and grow market share lies with those visionaries that are willing to offer products and service that are unique and of only the highest quality standards.  The Pure & Secure Water USA (Pure Water Brand) Water Store is an option that offers the ability to introduce high quality water to Nigerian consumers; and, with the US manufactured products and US-style service we offer, you enhance your chances of success.

WHAT IS A WATER STORE ?

A water store is a pleasant retail location where water is purified on-site.

Customers either bring empty bottles to the store, buy empty bottles at the store to fill with water or buy your unique “branded” water that is already bottled.  Customers can fill their own bottles in the store and apply the cap and then pay the number of gallons of water they filled at extremely competitive prices, usually 30 – 40% less than what they pay for their 5 gallons bottles – or even purchase or fill 150cl and 75cl bottles.

Advantages of a Water Store

A water store offers the business owner a number of competitive advantages over delivered bottled water:

1. Delivery costs are the single largest expense of a bottled water company, especially now with the high unpredictable fuel prices.  Operating a water store will save you the delivery hassle and save a LOT of money for your customers.
2. The water store can be “branded” with your own unique name; and be a one-stop shop for all customers needs.
3. You can promote, rent, lease and rent residential machines to end-users generating even more income, and creating a vertical market for your business.
4. and, believe it or not, you can even set up a bottling plant within the store as a distribution center for your “branded” product

WHO IS THE TARGET MARKET ?

The water store satisfies the need in the market for a source of low-cost high purity water from a business that the customer can trust.

The target market in the Residential sector is:

1. Health conscious people of all ages, especially people who already purchase bottled water.
2. Senior Citizens.
3. Families that care about the water they give their children and themselves.

The Commercial Markets to consider are:

• Offices, Hotels, schools, banks, apartment and high-rise buildings.
• Catering businesses
• Beauty and facial business
• Hospital and dental clinics
• And the list goes on.

PSWU OFFERS A TURNKEY PACKAGE!

1. Pretreatment System:
• It consists of Sediment Filter, Carbon Filter, Dual Tank Softener, Booster Pump, all sitting in a stainless steel Matrix.
2. Treatment System:
• It consists of a 630 Gallon Per Day (GPD) Water Purification System. The unit is all stainless steel constructed inside out, with a low operating cost (5 cents or about  per gallon)
3. Storage Tank:
•  Storage tank system with air filtration. Or stainless steel tanks. (Storage tank Capacity varies from 265 Gallons and up).
4. Post Treatment: Water goes through UV light for extra purity and security.
5. Stainless Steel Dispensers
6. Installation Fee, Installation Kit, Parts Kit and Shipping.

CLICK HERE for a FULL Description of the Water Store Package